We all know when we’re watching a good video. It moves us in some way. It makes us feel, or think, or laugh. But what about a great video? What about the best videos? The best videos are the ones that make you forget you’re watching a video. They never interrupt your experience of the video itself. And they elicit that universal “yes” we all want to feel. But what does that really mean? The average viewer doesn’t notice, but […]
Over the last decade, L37 Creative has played an essential role in advancing the mission of the Credit Union National Association. CUNA advocates on behalf of the country’s credit unions, working to protect their interests in Washington, D.C. and all 50 states. L37 plans and executes CUNA events throughout the year to educate and motivate credit union board members and owners about important industry issues. The largest annual event is the four-day Governmental Affairs Conference (GAC), where 5,000 credit union […]
Following our employee profile on Jess Rodriguez, we introduce Lindsey Sikula one of our senior producers. Want to know more? Contact us. My role at L37 is Senior Producer of Live Events. One of my favorite projects was an event we produced in Vienna. Not only did the event feature people from all over the world (57 different countries), but it gave me the unique opportunity to experience how other countries host events. I love working here because every project […]
The words “surprise and delight” are on the tip of every brand’s tongue right now. And for good reason. A pleasant surprise revealed at just the right moment stirs up the best kind of emotions – joy, excitement, nostalgia, giddiness. These are the reactions we all want to inspire in the people who attend our events. But how do you create a memorable, captivating experience without, say, a surprise performance from Beyoncé? (Note: this is either possible if you have […]
The last thing you want at your big corporate event is a room or conference center (or a field at sunrise – that’s a place where meetings can happen, seriously) full of bored people looking at their phones. You are hosting this event for a reason. You can’t wait to tell compelling stories, celebrate successes, and share new developments. In short: you want to get people pumped up about your company. Shout-from-the-rooftops, tell-their-friends, hashtag-humble-brag kind of pumped up. But you’re […]
If people have flown halfway around the world to attend your event, it’d better be worth it. (They’re definitely thinking this during hour 7 of their flight, which, let’s be real, is rarely in Business or First.) You’re under a lot of pressure to put on an international event that’s not just good. It’s exceptional. It’s valuable. It maybe gives attendees chills and/or brings them to tears. And it definitely outshines all other events of its kind. For your event to be this […]
The team at L37 Creative created a short, fun video to celebrate the season. Hope you have a moment to check it out - Happy Holidays!
What is a live event production without live presentations? And what is a worthwhile live event production without impactful and compelling live presentations? It’s that moment when everyone sits down in their chairs, looks to the stage, scans the room for a presenter or speaker, hoping that the next 30 minutes or hour of their lives aren’t squandered by a bumbling speaker. An audience sits down wanting and hoping to be inspired – maybe to sell a particular product with […]