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Category : Video

15 Nov 2018

Cranking the Humor Dial

Spoiler alert: corporate events aren’t always hilarious. As an attendee, you might hope to learn something new or meet someone interesting. But expecting to be entertained… even to the point of laughing out loud? Now you’re just being greedy. Yet that’s exactly what we aim to do at our clients’ corporate events. We want people to loosen up and genuinely enjoy themselves. After a day of serious sessions, they need a release valve. A bit of levity is a reminder […]

08 Nov 2018

Let Your Employees Tell Your Story

Your company is about to host a big, important event, and you need a speaker whom everyone in the room will remember. Where do you look first? Facebook? The black hole that is Google search results? That guy on the street corner who is always yelling into his megaphone? Before you start searching outside your company, pause for a moment and look around you. Who do you see? What have they experienced? What unique perspectives do they offer? The ideal […]

23 Oct 2018

Make Your Mission Come to Life

When you are running a nonprofit organization, your mission drives everything. Your mission is what motivates you to show up every day to do the work you do, and it inspires others to support your organization as donors, volunteers, board members, or advocates. The challenge for many nonprofits is communicating what exactly that mission is – why it matters and why people should be moved to contribute to your cause. Too often, the passion you feel doesn’t quite come through […]

17 Oct 2018
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The Best Videos Always Have These Things

We all know when we’re watching a good video. It moves us in some way. It makes us feel, or think, or laugh. But what about a great video? What about the best videos? The best videos are the ones that make you forget you’re watching a video. They never interrupt your experience of the video itself. And they elicit that universal “yes” we all want to feel. But what does that really mean? The average viewer doesn’t notice, but […]

27 Sep 2018

How to Tell a Story with a 100-Foot Wide LED Screen

When you walk into an event space and see an LED screen that spans the entire stage – 100 feet wide and 20 feet tall – you can’t help but stop and stare. It packs a huge punch. It’s a genuine “wow” moment. We’ve seen the power of the giant LED screen over and over again. We bring a client in to preview a big presentation, and they stand frozen on stage, looking back and forth, up and down, in […]

12 Dec 2017

This is What We Do.

We are in the business of telling stories that audiences won’t forget. That’s our job. “When the room fills up, this is our client’s best chance of the year to get their story out there,” says Ryan Legue, Founder of L37 Creative. “This live event - and every live event - is about change. It’s about inspiring people to think and act differently. That’s our focus.” In our newest video, we share a behind-the-scenes look into how we create these […]

02 Feb 2017

Media Production: Spotlight on Nevada Health Link

L37 Creative partnered with PennaPowers to create several 15 and 30-second spots for Nevada Health Link, an organization created by the State of Nevada to help customers find a health insurance plan through their user-friendly software. L37’s media production team combined the power of storytelling with technical expertise to bring the story, aimed at diverse audiences, to life. “Having deep ties in Nevada gave us a distinct advantage on this project,” said L37 Senior Producer Jae Thiele. “Our team scouted […]

07 Oct 2016
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Video Day with L37: What to Wear On Camera

When it comes to media production, specifically video shoots, knowing what to wear is oftentimes just as important as knowing what to say. Your message should be the center of attention, not the hypnotic effect of a tight patterned tie or the rhythmic swaying of a gorgeous set of dangles. Below, we have curated a guide that highlights common mistakes to avoid and tips for what to wear on camera. First, how do you choose the overall look? Should you […]