New Year. New Gear. L37 Recaps Our Top 4 Picks

Are you looking to upgrade your gear in 2017? Whether you’re looking to create buzz worthy content for Instagram or are hoping to leverage the power of virtual reality (VR) to drive consumer trial and engagement, L37 has curated a list of our favorite, go-to gear to help you fulfill your New Year’s resolution.

  1. GoPro – Known as the “world’s most versatile camera,” GoPros are a mainstay for our team. The HERO4 Session is the smallest, lightest, most convenient model yet. Its rugged, waterproof design eliminates the need for a protective case, while a single button powers on the camera and starts recording automatically. The 1080p60 video and 8MP photos allow HERO4 to deliver professional image quality. To learn more about the unique capabilities of the GoPro, click
  1. Drones – Although pricey, camera drones have been taking over the market. It seems everyone (including us) wants to get their hands on one of these. If you're looking for an excellent camera ready to fly right out of its box, the DJI Phantom 4 is our recommendation. This model flies intelligently with a tap and automatically creates seamless tracking shots, while autonomously avoiding obstacles. The DJI Phantom 4 captures superb aerial images on your iPhone or iPad. Read about all its cool features.
  1. VR headset – Virtual Reality is all the rage, and our team is ahead of the curve harnessing the VR wow-factor for clients. Models like the Oculus Rift plug into your computer's DVI and USB ports and tracks your head’s movements to provide 3D imagery on its stereo screens. The consumer edition Rift uses a 2160 x 1200 resolution, working at 233 million pixels per second, with a 90Hz refresh rate. Read more product specs.
  1. 4K cameras – 4K-quality recording is newer to the consumer market and, despite the price tag, continues to grow in popularity. A camera like the RED Scarlet-X runs around $8,000. However, RED is a name that our industry knows and trusts—and gets excited about (for good reason.) Product specs include: 14MP sensor, up to 18 stops of dynamic range, 1080p, 3K, 4K and 5K REDCODE RAW formats, GPI Trigger, ethernet, RS232 and wireless remote control options. See more.

We’ve recapped our current favorites, but these are just a few of the tools in our box. We know gear. And, more importantly, we know how to leverage it to create corporate videos, devise website content, build storyboards, and push the limit of awesome. Count on L37 to be not only your trusted ‘gear heads’, but also your creative savants. Want to see for yourself? Check out one of our media production reels.