Music is More Important to Your Event Than You Think

The right music can make or break an event.

We’re not being overly dramatic here. Think about an event you attended that had music that wasn’t necessarily bad, just wrong. It didn’t fit the environment, the audience, or the theme of the festivities. The wedding reception playing a whole catalog of break-up songs. The corporate mixer blasting a playlist of explicit pop tracks. The awards ceremony featuring slow, sleepy walk-up music for honorees.

Music sets the tone (we always keep time for puns) for your entire event. It instantly establishes the energy in a space and influences the emotions of attendees. Well-chosen music will build feelings of excitement, happiness, and anticipation in your audience. Poorly selected music will leave them bored, restless, or annoyed.

We can’t overstate the importance of taking the time to plan out the music for your corporate event. At L37, we collaborate with clients to make sure that we nail the music. Every time.

Some clients just have a certain vibe they’d like to create, and they let us find music that reaches their goal. Others have very specific preferences, and they’ll get into the nitty-gritty playlist details with us. Either way, we love this part of event planning because we have a lot of music nerds (and musicians and DJs) on our team.

We ask our clients these questions to map out the perfect music for an event.

Does your event have a special theme?

We want to know right away if your event has a theme, whether it’s a holiday celebration or an Oscars-inspired awards ceremony. An event’s inspiration will guide which music we choose, whether it’s festive holiday songs from Ella Fitzgerald and Bing Crosby or sweeping orchestral performances worthy of the Academy.

What feeling, or mood do you want to convey?

The mood-music mismatch is one of the most common – and easily fixable – problems we see. One client wanted to kick off a conference with a vibrant, animated atmosphere, but for years, they had played mellow jazz throughout the first morning. We switched the soundtrack to more fun, contemporary hits, and the change in the crowd was instantaneous. People were moving, talking, and laughing; you could feel the energy and excitement in the room, and it was only 8 a.m.

Is any music particularly meaningful to you?

Music is deeply tied to emotion and memory. Sometimes a song, an artist, or an album is especially significant to a person or an organization. We take this into account and never miss an opportunity to play music that taps into a deeper meaning for our clients.

What music speaks to you and your audience?

Get in touch with L37 to find out.