Expanding our Footprint: New Offices in New York and San Diego We’re growing – thanks to our incredible clients – and we are excited to announce that New York and San Diego are the newest offices in the L37 footprint. New York has been in our sights for a long time. We have some existing clients in the northeast and are eager to grow there in the years to come. We just hired a great creative director to lead […]
Imagining how to create that WOW factor at an event, or taking an idea from script to screen requires skill, experience, and (sometimes) stroke of luck. Oftentimes, it’s appropriate to solicit the help of a creative services agency to carry the power of your story through live event experiences and media production (video production). But if you haven’t worked with a creative services agency before, you may ask “well, what do I have to do?” Creative services agencies should be […]
When scouting locations for filming your next video project, details matter. At L37 Creative, our shoots cover the gamut of corporate and association events to documentary-style projects to commercial productions to internal communication videos – and we’ve crisscrossed the globe from Australia, Washington, D.C., Dominican Republic to Amsterdam. We’re sharing our best practices for choosing the right room for filming day— an essential aspect of bringing your story to life. Note: There will be times when violating one or more […]
When a Chicago-based finance company started planning its full-day leadership meeting for 600+ company executives from across the US, the firm partnered with L37 Creative to manage event production details and inspire attendees with powerful visuals, engaging content, and interactive breakout sessions. The finance company’s marketing executive, charged with selecting the event production vendor, explained why he chose L37: “Everyone else sold me technology and service, but L37 sold brand strategy. They focused on understanding our company’s vision for the […]
L37 Creative partnered with PennaPowers to create several 15 and 30-second spots for Nevada Health Link, an organization created by the State of Nevada to help customers find a health insurance plan through their user-friendly software. L37’s media production team combined the power of storytelling with technical expertise to bring the story, aimed at diverse audiences, to life. “Having deep ties in Nevada gave us a distinct advantage on this project,” said L37 Senior Producer Jae Thiele. “Our team scouted […]
Certainly, the launch of PlayStation’s new VR gaming system has the technology on people’s minds, but the concept is really not all that new. For decades VR has had techies and gamers salivating and chomping at the bit for the next iteration of the ultimate interaction with fantasy. However, 2016 was the year that the technology finally became mainstream—and it wasn’t limited to just gaming systems. In fact, virtual reality is already being used as a powerful marketing, sales and […]
Are you looking to upgrade your gear in 2017? Whether you’re looking to create buzz worthy content for Instagram or are hoping to leverage the power of virtual reality (VR) to drive consumer trial and engagement, L37 has curated a list of our favorite, go-to gear to help you fulfill your New Year’s resolution. GoPro – Known as the “world’s most versatile camera,” GoPros are a mainstay for our team. The HERO4 Session is the smallest, lightest, most convenient model […]
The team at L37 Creative created a short, fun video to celebrate the season. Hope you have a moment to check it out - Happy Holidays!
Ready to make a lasting impression at your next event? The L37 team has researched and recapped the top four event trends transforming our industry. From virtual reality and social media to stage design and awesome apps – read on to see which trends matter most. Virtual Reality Content at events are now expected to deliver more than a PowerPoint deck; they need to engage the audience and keep them on the edge of their seats. In addition to buzz-worthy […]
When it comes to media production, specifically video shoots, knowing what to wear is oftentimes just as important as knowing what to say. Your message should be the center of attention, not the hypnotic effect of a tight patterned tie or the rhythmic swaying of a gorgeous set of dangles. Below, we have curated a guide that highlights common mistakes to avoid and tips for what to wear on camera. First, how do you choose the overall look? Should you […]