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L37 Blog

19 Jun 2018

Lindsey Sikula, the ultimate event producer

Following our employee profile on Jess Rodriguez, we introduce Lindsey Sikula one of our senior producers. Want to know more? Contact us. My role at L37 is Senior Producer of Live Events. One of my favorite projects was an event we produced in Vienna. Not only did the event feature people from all over the world (57 different countries), but it gave me the unique opportunity to experience how other countries host events. I love working here because every project […]

14 Jun 2018

5 Tips for Delivering the Unexpected at an Event

The words “surprise and delight” are on the tip of every brand’s tongue right now. And for good reason. A pleasant surprise revealed at just the right moment stirs up the best kind of emotions – joy, excitement, nostalgia, giddiness. These are the reactions we all want to inspire in the people who attend our events. But how do you create a memorable, captivating experience without, say, a surprise performance from Beyoncé? (Note: this is either possible if you have […]

01 May 2018
Expanding Our Footprint and Growing Our Team | L37 Creative

How to Keep Your Event Branded & Experiential

The last thing you want at your big corporate event is a room or conference center (or a field at sunrise – that’s a place where meetings can happen, seriously) full of bored people looking at their phones. You are hosting this event for a reason. You can’t wait to tell compelling stories, celebrate successes, and share new developments. In short: you want to get people pumped up about your company. Shout-from-the-rooftops, tell-their-friends, hashtag-humble-brag kind of pumped up. But you’re […]

30 Apr 2018

5 Tips for Planning International Events

If people have flown halfway around the world to attend your event, it’d better be worth it. (They’re definitely thinking this during hour 7 of their flight, which, let’s be real, is rarely in Business or First.) You’re under a lot of pressure to put on an international event that’s not just good. It’s exceptional. It’s valuable. It maybe gives attendees chills and/or brings them to tears. And it definitely outshines all other events of its kind. For your event to be this […]

18 Apr 2018

Jess Rodriguez is the official dog whisperer.

Following our employee profile on Ashlea Thompson, we introduce Jess Rodriguez one of our video editors who loves dogs, food and Breaking Bad re-runs. My role at L37 is Video Editor. One of my favorite projects is working on the Las Vegas Bowl. I’ve been editing their content for almost 10 years and seeing my videos play back on the big screen at the stadium during the game never gets old. I love working here because every day my projects […]

20 Mar 2018
How to Outdo Last Year's Event | L37 Creative

A huge international meeting isn’t business as usual.

We talk a lot about how we are in the business of helping clients outdo themselves. (We just talked about it, here. That’s a lot.) When one of your clients is a global leader in technology, with a high- performing culture and a great history of delivering killer events… this challenge gets harder. Then, take into account that their more than 2,000 attendees are coming from nearly 20 different countries, daily sessions need to be translated into 6 languages simultaneously, […]

16 Mar 2018

So you want to outdo yourself.

One of the first things we ask every client as we kick off planning for an event is: “What are the biggest things you are trying to accomplish?” Many answers vary, but there is one that comes back almost every time: “We want this year to be even better than last year.” And who doesn’t? Who wants Stranger Things 3 to be less amazing than the first two? Who wants the screensavers on the next Apple TV to be less […]

16 Mar 2018

Ashlea Thompson climbs boulders (for fun).

For the second employee profile in our series (if you missed the first, click here), we get to know Ashlea Thomsen, one of our event producers, who produces movies and climbs boulders for fun. For work, she is one of our lead event producers, designing and executing events from scratch all over the world.   My role at L37 is Production Manager. One of my favorite projects was when we created a giant, curved LED wall. It was incredible to see how all the […]

29 Jan 2018

Debs Madans may be a vampire.

Time to get to know us. Every month, we’ll profile a different member of the L37 Creative team, why they do what they do and a few things not many people know. Want to know more? Just holler. My role at L37 is Creative Writer and Producer. My favorite kinds of projects are when I get to be with a project from brainstorming/ discovery to scripting and through its execution. There’s something really special about getting to see your ideas […]

29 Jan 2018

2018 Events Trends: Telling a Great Story is Still What Matters Most

As we head into a new year, we’ve noticed a few trends dominating the events industry. Here’s our take. “New and interesting” is the thing. More than ever, organizations are trying to leverage their resources to deliver experiences and content that feel new and interesting to their audiences. In a world where our attention is at its highest premium ever, capturing it is the biggest challenge to overcome. Consolidation continues. Big industry players like Freeman and PSAV continue to acquire […]