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L37 Blog

10 Oct 2018

Music is More Important to Your Event Than You Think

The right music can make or break an event. We’re not being overly dramatic here. Think about an event you attended that had music that wasn’t necessarily bad, just wrong. It didn’t fit the environment, the audience, or the theme of the festivities. The wedding reception playing a whole catalog of break-up songs. The corporate mixer blasting a playlist of explicit pop tracks. The awards ceremony featuring slow, sleepy walk-up music for honorees. Music sets the tone (we always keep […]

03 Oct 2018

Case Study: Credit Union National Association

Over the last decade, L37 Creative has played an essential role in advancing the mission of the Credit Union National Association. CUNA advocates on behalf of the country’s credit unions, working to protect their interests in Washington, D.C. and all 50 states. L37 plans and executes CUNA events throughout the year to educate and motivate credit union board members and owners about important industry issues. The largest annual event is the four-day Governmental Affairs Conference (GAC), where 5,000 credit union […]

27 Sep 2018

How to Tell a Story with a 100-Foot Wide LED Screen

When you walk into an event space and see an LED screen that spans the entire stage – 100 feet wide and 20 feet tall – you can’t help but stop and stare. It packs a huge punch. It’s a genuine “wow” moment. We’ve seen the power of the giant LED screen over and over again. We bring a client in to preview a big presentation, and they stand frozen on stage, looking back and forth, up and down, in […]

16 Aug 2018

L37 Creative Named by Inc. Magazine as One of America’s Fastest-Growing Private Companies -- The Inc. 5000

Inc. Magazine today ranked L37 Creative on its 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. L37 Creative is a national leader in live event and creative content agency that delivers unforgettable storytelling and experiences to audiences around the world. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small and midsized businesses. Companies such as Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, […]

19 Jun 2018

Lindsey Sikula, the ultimate event producer

Following our employee profile on Jess Rodriguez, we introduce Lindsey Sikula one of our senior producers. Want to know more? Contact us. My role at L37 is Senior Producer of Live Events. One of my favorite projects was an event we produced in Vienna. Not only did the event feature people from all over the world (57 different countries), but it gave me the unique opportunity to experience how other countries host events. I love working here because every project […]

14 Jun 2018

5 Tips for Delivering the Unexpected at an Event

The words “surprise and delight” are on the tip of every brand’s tongue right now. And for good reason. A pleasant surprise revealed at just the right moment stirs up the best kind of emotions – joy, excitement, nostalgia, giddiness. These are the reactions we all want to inspire in the people who attend our events. But how do you create a memorable, captivating experience without, say, a surprise performance from Beyoncé? (Note: this is either possible if you have […]

01 May 2018
Expanding Our Footprint and Growing Our Team | L37 Creative

How to Keep Your Event Branded & Experiential

The last thing you want at your big corporate event is a room or conference center (or a field at sunrise – that’s a place where meetings can happen, seriously) full of bored people looking at their phones. You are hosting this event for a reason. You can’t wait to tell compelling stories, celebrate successes, and share new developments. In short: you want to get people pumped up about your company. Shout-from-the-rooftops, tell-their-friends, hashtag-humble-brag kind of pumped up. But you’re […]

30 Apr 2018

5 Tips for Planning International Events

If people have flown halfway around the world to attend your event, it’d better be worth it. (They’re definitely thinking this during hour 7 of their flight, which, let’s be real, is rarely in Business or First.) You’re under a lot of pressure to put on an international event that’s not just good. It’s exceptional. It’s valuable. It maybe gives attendees chills and/or brings them to tears. And it definitely outshines all other events of its kind. For your event to be this […]

18 Apr 2018

Jess Rodriguez is the official dog whisperer.

Following our employee profile on Ashlea Thompson, we introduce Jess Rodriguez one of our video editors who loves dogs, food and Breaking Bad re-runs. My role at L37 is Video Editor. One of my favorite projects is working on the Las Vegas Bowl. I’ve been editing their content for almost 10 years and seeing my videos play back on the big screen at the stadium during the game never gets old. I love working here because every day my projects […]

20 Mar 2018
How to Outdo Last Year's Event | L37 Creative

A huge international meeting isn’t business as usual.

We talk a lot about how we are in the business of helping clients outdo themselves. (We just talked about it, here. That’s a lot.) When one of your clients is a global leader in technology, with a high- performing culture and a great history of delivering killer events… this challenge gets harder. Then, take into account that their more than 2,000 attendees are coming from nearly 20 different countries, daily sessions need to be translated into 6 languages simultaneously, […]