L37 Blog

27 Mar 2017

Choosing the Right Room for Filming Day: Part 1

When scouting locations for filming your next video project, details matter. At L37 Creative, our shoots cover the gamut of corporate and association events to documentary-style projects to commercial productions to internal communication videos – and we’ve crisscrossed the globe from Australia, Washington, D.C., Dominican Republic to Amsterdam. In our two-part series, we’ll share best practices for choosing the right room for filming day— an essential aspect of bringing your story to life. Note: There will be times when violating […]

07 Mar 2017

Event Production Showcase: A Financial Firm’s National Leadership Event

When a Chicago-based finance company started planning its full-day leadership meeting for 600+ company executives from across the US, the firm partnered with L37 Creative to manage event production details and inspire attendees with powerful visuals, engaging content, and interactive breakout sessions. The finance company’s marketing executive, charged with selecting the event production vendor, explained why he chose L37: “Everyone else sold me technology and service, but L37 sold brand strategy. They focused on understanding our company’s vision for the […]

02 Feb 2017

Media Production: Spotlight on Nevada Health Link

L37 Creative partnered with PennaPowers to create several 15 and 30-second spots for Nevada Health Link, an organization created by the State of Nevada to help customers find a health insurance plan through their user-friendly software. L37’s media production team combined the power of storytelling with technical expertise to bring the story, aimed at diverse audiences, to life. “Having deep ties in Nevada gave us a distinct advantage on this project,” said L37 Senior Producer Jae Thiele. “Our team scouted […]

11 Jan 2017

A Place for Virtual Reality in Corporate and Live Event Production? You Bet

Certainly, the launch of PlayStation’s new VR gaming system has the technology on people’s minds, but the concept is really not all that new. For decades VR has had techies and gamers salivating and chomping at the bit for the next iteration of the ultimate interaction with fantasy. However, 2016 was the year that the technology finally became mainstream—and it wasn’t limited to just gaming systems. In fact, virtual reality is already being used as a powerful marketing, sales and […]

04 Jan 2017

New Year. New Gear. L37 Recaps Our Top 4 Picks

Are you looking to upgrade your gear in 2017? Whether you’re looking to create buzz worthy content for Instagram or are hoping to leverage the power of virtual reality (VR) to drive consumer trial and engagement, L37 has curated a list of our favorite, go-to gear to help you fulfill your New Year’s resolution. GoPro – Known as the “world’s most versatile camera,” GoPros are a mainstay for our team. The HERO4 Session is the smallest, lightest, most convenient model […]

22 Dec 2016

Happy Holidays from L37!

The team at L37 Creative created a short, fun video to celebrate the season. Hope you have a moment to check it out – Happy Holidays!

16 Nov 2016

4 Event Trends Changing the Industry

Ready to make a lasting impression at your next event? The L37 team has researched and recapped the top four event trends transforming our industry. From virtual reality and social media to stage design and awesome apps – read on to see which trends matter most. Virtual Reality Content at events are now expected to deliver more than a PowerPoint deck; they need to engage the audience and keep them on the edge of their seats. In addition to buzz-worthy […]

07 Oct 2016

Video Day with L37: What to Wear On Camera

When it comes to media production, specifically video shoots, knowing what to wear is oftentimes just as important as knowing what to say. Your message should be the center of attention, not the hypnotic effect of a tight patterned tie or the rhythmic swaying of a gorgeous set of dangles. Below, we have curated a guide that highlights common mistakes to avoid and tips for what to wear on camera. First, how do you choose the overall look? Should you […]

02 Sep 2016

How to be a Great Speaker at a Live Event – Part Two

Rounding out a two-part series, the team at L37 shares our expertise on memorable and inspiring live presentations. In the first post, we emphasized what to avoid and what to master when preparing to take the stage. In the second installment, we highlight the importance of winning over the audience by giving them what they love. From authentic emotion to show stopping visuals, we break down our top 5 tips. Emotion! Audience members respond to emotion because it’s an empathetic […]

28 Aug 2016

How to be a Great Speaker at a Live Event – Part One

What is a live event production without live presentations? And what is a worthwhile live event production without impactful and compelling live presentations? It’s that moment when everyone sits down in their chairs, looks to the stage, scans the room for a presenter or speaker, hoping that the next 30 minutes or hour of their lives aren’t squandered by a bumbling speaker. An audience sits down wanting and hoping to be inspired – maybe to sell a particular product with […]