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Category : Events

15 Nov 2018

Cranking the Humor Dial

Spoiler alert: corporate events aren’t always hilarious. As an attendee, you might hope to learn something new or meet someone interesting. But expecting to be entertained… even to the point of laughing out loud? Now you’re just being greedy. Yet that’s exactly what we aim to do at our clients’ corporate events. We want people to loosen up and genuinely enjoy themselves. After a day of serious sessions, they need a release valve. A bit of levity is a reminder […]

08 Nov 2018

Let Your Employees Tell Your Story

Your company is about to host a big, important event, and you need a speaker whom everyone in the room will remember. Where do you look first? Facebook? The black hole that is Google search results? That guy on the street corner who is always yelling into his megaphone? Before you start searching outside your company, pause for a moment and look around you. Who do you see? What have they experienced? What unique perspectives do they offer? The ideal […]

23 Oct 2018

Make Your Mission Come to Life

When you are running a nonprofit organization, your mission drives everything. Your mission is what motivates you to show up every day to do the work you do, and it inspires others to support your organization as donors, volunteers, board members, or advocates. The challenge for many nonprofits is communicating what exactly that mission is – why it matters and why people should be moved to contribute to your cause. Too often, the passion you feel doesn’t quite come through […]

17 Oct 2018
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The Best Videos Always Have These Things

We all know when we’re watching a good video. It moves us in some way. It makes us feel, or think, or laugh. But what about a great video? What about the best videos? The best videos are the ones that make you forget you’re watching a video. They never interrupt your experience of the video itself. And they elicit that universal “yes” we all want to feel. But what does that really mean? The average viewer doesn’t notice, but […]

10 Oct 2018

Music is More Important to Your Event Than You Think

The right music can make or break an event. We’re not being overly dramatic here. Think about an event you attended that had music that wasn’t necessarily bad, just wrong. It didn’t fit the environment, the audience, or the theme of the festivities. The wedding reception playing a whole catalog of break-up songs. The corporate mixer blasting a playlist of explicit pop tracks. The awards ceremony featuring slow, sleepy walk-up music for honorees. Music sets the tone (we always keep […]

03 Oct 2018

Case Study: Credit Union National Association

Over the last decade, L37 Creative has played an essential role in advancing the mission of the Credit Union National Association. CUNA advocates on behalf of the country’s credit unions, working to protect their interests in Washington, D.C. and all 50 states. L37 plans and executes CUNA events throughout the year to educate and motivate credit union board members and owners about important industry issues. The largest annual event is the four-day Governmental Affairs Conference (GAC), where 5,000 credit union […]

27 Sep 2018

How to Tell a Story with a 100-Foot Wide LED Screen

When you walk into an event space and see an LED screen that spans the entire stage – 100 feet wide and 20 feet tall – you can’t help but stop and stare. It packs a huge punch. It’s a genuine “wow” moment. We’ve seen the power of the giant LED screen over and over again. We bring a client in to preview a big presentation, and they stand frozen on stage, looking back and forth, up and down, in […]

14 Jun 2018

5 Tips for Delivering the Unexpected at an Event

The words “surprise and delight” are on the tip of every brand’s tongue right now. And for good reason. A pleasant surprise revealed at just the right moment stirs up the best kind of emotions – joy, excitement, nostalgia, giddiness. These are the reactions we all want to inspire in the people who attend our events. But how do you create a memorable, captivating experience without, say, a surprise performance from Beyoncé? (Note: this is either possible if you have […]

01 May 2018
Expanding Our Footprint and Growing Our Team | L37 Creative

How to Keep Your Event Branded & Experiential

The last thing you want at your big corporate event is a room or conference center (or a field at sunrise – that’s a place where meetings can happen, seriously) full of bored people looking at their phones. You are hosting this event for a reason. You can’t wait to tell compelling stories, celebrate successes, and share new developments. In short: you want to get people pumped up about your company. Shout-from-the-rooftops, tell-their-friends, hashtag-humble-brag kind of pumped up. But you’re […]

30 Apr 2018

5 Tips for Planning International Events

If people have flown halfway around the world to attend your event, it’d better be worth it. (They’re definitely thinking this during hour 7 of their flight, which, let’s be real, is rarely in Business or First.) You’re under a lot of pressure to put on an international event that’s not just good. It’s exceptional. It’s valuable. It maybe gives attendees chills and/or brings them to tears. And it definitely outshines all other events of its kind. For your event to be this […]